We’ve got this: it’s our new company slogan and mission, and how Lion will be walking into 2022 and beyond.
Let us tell you the whole story….
Over the past 11 months, we’ve been busily working on a new business strategy – along with crystallising our company ethos. To do this, we’ve been digging into our 30-year history and DNA, and holding interactive sessions with our brilliant customers, which has been hugely rewarding and fun.
Our simple mission as a result of this work is: To Make Life Easier for Infrastructure Workers.
Underpinned by our slogan: We’ve got this.
What this means, in a nutshell, is we’re the brand you can trust and rely on to Get The Job Done Right. Lion stands out from the crowd and will deliver better industrial workwear, safety equipment and PPE to our customers, easily and quickly.
We launched the new vision with our in-house team last week, with a live presentation and strategy session – and it was great fun.
We were excited to unveil our new branding in our offices too. As you can see our attention-grabbing new logo now features a real lion, symbolising our passion, drive and determination as a business.
Another powerful strand of our new strategy is our commitment to the environment.
Not only is it our aim to be the easiest company to buy pivotal safety solutions for infrastructure from, we’re also embarking on our own sustainability journey.
We don’t believe the ultimate in safety solutions should come at the price of our planet, you see – which is why we’re also on a journey to Zero Safety Equipment to Landfill.
And that’s not all. We’ve been busy all over the shop here at Lion HQ, so watch this space for more news soon, including the launch of our new corporate website and much more.